Archive for July, 2008

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Text Sites vs. Video Sites – The Straight Stats

There are a lot of statistics (and hearsay) floating around about how sites featuring video fair against sites using only text. Much of the actual data comes from major advertisers using pre-roll video (the video ads you have to watch before the video you want to see is played). So these statistics, while [...]

July 31st, 2008 | Dave | 0 comments | Continued
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Copyright Laws and Online Video

If the massive copyright-infringement lawsuits brought against YouTube have taught us anything, it’s that the wild-west days of the Internet are over. Actually, the previous music-industry lawsuits should have taught us that…but I guess we’re slow learners.
These days, if you use copyrighted material in your online videos…and you don’t have a license or explicit [...]

July 30th, 2008 | Dave | 1 comment | Continued
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What Makes a Viral Video Go Viral?

Much of the buzz around online video has to do with videos that go viral. One day a person or a business is unknown, they post a video on YouTube…and boom…overnight they become a sensation.
But what are the characteristics of a viral video? Is there a pattern to them? A formula? [...]

July 18th, 2008 | Dave | 1 comment | Continued
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ShopFlick – Like eBay But All 100% Video

Picture this.  You have…or want…to start an online business selling radio controlled cars.  Or t-shirts.  Or clothes you design.  Or surfboards.  Or…whatever.  You get the picture.
You could start a web site or get listed on Amazon or do the eBay thing.  But what if instead, you could produce a video for your product.  And this [...]

July 10th, 2008 | Dave | 1 comment | Continued
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Video Tutorial: Using Photoshop-Like Effects In Sony Vegas

Sony Vegas has a lot of “hidden” effects buried within it. In fact, with some of these effects, people will swear that the video was made with After Effects or Final Cut…instead of Sony Vegas.
Today I’m going to share with you one of these effects. It’s an effect that’s used quite often in [...]

July 10th, 2008 | Dave | 9 comments | Continued
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YouTube To Begin Hitting Us With Video Ads

YouTube will take in a reported $200 million in revenue this year, but apparently it’s not enough for them to make a profit (I’d hate to see their bandwidth bill).
It was reported in the Wall Street Journal that YouTube’s current revenue model is such a mess, that Google is drawing up plans to start showing [...]

July 10th, 2008 | Dave | 5 comments | Continued
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Video Tutorial: Cool Color Correction In Final Cut Pro

Every so often these days you’ll see a commercial done in black and white…but where a person or an object appears in color. For example, the commercial will show traffic in New York City with everything black and white. But then, a yellow taxi moves through the scene.
In fact, the 1998 film Pleasantville [...]

July 10th, 2008 | Dave | 1 comment | Continued
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Web Video Production – The New Goldrush?

Lost in all the hoopla of online video, the stories of new celebrities being “discovered” and entrepreneurs banking million dollar deals from 2-minute video clips…is the fact that there are a lot of businesses out there who want to start using online video…and…who are desperately looking for people who can make those videos for them.
In [...]

July 10th, 2008 | Dave | 11 comments | Continued
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How To Use This Blog – Video Tutorial

What’s this? A video tutorial on how to navigate a blog?!
Yep. The fact is that with all the technology these days, blogs (like a lot of web sites) have so much going on that people are confused about what to do…and they aren’t really sure how to navigate their way around them.
And confused [...]

July 9th, 2008 | Dave | 0 comments | Continued
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Is USTREAM.TV a Good Marketing Tool?

For those of you not familiar, ustreamt.tv is a free service that allows you broadcast video and interact with an audience, all live. To get started, all you need is a webcam (or a traditional video camera attached to your computer) and a broadband Internet connection.
Optionally, you can use webcam software to spice things [...]

July 9th, 2008 | Dave | 1 comment | Continued
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