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	<title>Comments on: Is USTREAM.TV a Good Marketing Tool?</title>
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		<title>By: Loraine Grula</title>
		<link>http://webvideouniversity.com/blog/2008/07/09/is-ustreamtv-a-good-marketing-tool/comment-page-1/#comment-446</link>
		<dc:creator>Loraine Grula</dc:creator>
		<pubDate>Sun, 07 Jun 2009 22:22:31 +0000</pubDate>
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		<description>Hey Dave.

You make excellent points.  &quot;Live&quot; video is something a lot of people in the &quot;real world&quot; of video production like to avoid because of the possibility of embarrassing, impossible-to-correct mistakes.  Oh, for want of the delete button!  

Research always shows however that the audience generally gets more excited when the video is &quot;live&quot; because they think if it&#039;s live, it must be exciting!  This, of course, is not always true.  But TV likes to exploit the audience&#039;s perception of LIVE so you have local news stations going everywhere LIVE. We in the business called it &quot;gratuitous live shots.&quot;  Live shots done as live shots ONLY for the promotability factor.   Next time you see a reporter say, &quot;I&#039;m standing here where JUST MOMENTS AGO, something happened.&quot;  then you know it is a gratuitous live shot done just so they can scream, &quot;IT&#039;S LIVE TV FOLKS!&quot; 

That&#039;s when you just cross your fingers and hope that someone doesn&#039;t yank down their pants or flip you the bird while you are LIVE!</description>
		<content:encoded><![CDATA[<p>Hey Dave.</p>
<p>You make excellent points.  &#8220;Live&#8221; video is something a lot of people in the &#8220;real world&#8221; of video production like to avoid because of the possibility of embarrassing, impossible-to-correct mistakes.  Oh, for want of the delete button!  </p>
<p>Research always shows however that the audience generally gets more excited when the video is &#8220;live&#8221; because they think if it&#8217;s live, it must be exciting!  This, of course, is not always true.  But TV likes to exploit the audience&#8217;s perception of LIVE so you have local news stations going everywhere LIVE. We in the business called it &#8220;gratuitous live shots.&#8221;  Live shots done as live shots ONLY for the promotability factor.   Next time you see a reporter say, &#8220;I&#8217;m standing here where JUST MOMENTS AGO, something happened.&#8221;  then you know it is a gratuitous live shot done just so they can scream, &#8220;IT&#8217;S LIVE TV FOLKS!&#8221; </p>
<p>That&#8217;s when you just cross your fingers and hope that someone doesn&#8217;t yank down their pants or flip you the bird while you are LIVE!</p>
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