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Dave Kaminski is a professional copywriter, videographer and 10-year veteran of direct response marketing whose work in multimedia advertising has resulted in millions of dollars worth of sales. A former U.S. Marine, Dave specializes in teaching entrepreneurs how to effectively use web video in their marketing efforts.

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What Makes a Viral Video Go Viral?

July 18th, 2008 • Related • Filed Under

Much of the buzz around online video has to do with videos that go viral. One day a person or a business is unknown, they post a video on YouTube…and boom…overnight they become a sensation.

But what are the characteristics of a viral video? Is there a pattern to them? A formula? Well, Mike Laurie over at the shipsbiscuit blog believes there is.

And he believes he’s identified the patterns. Actually, 21 of them.

Now, his post is a bit tongue in cheek. But it contains a nice list of videos that have gone viral…and if nothing else…they are worth a look so you can identify your own patterns (or at least try to). Remember, people try to make viral videos every day. And you’ve got a better chance of being struck by lightning. But still…you do have a chance.

Here’s a link to Mike’s shipsbiscuit post. And below is just one of the videos he lists:

Popularity: 24% [?]



There Is 1 Response So Far. »

  1. Comment by Peter on 9 September 2009:

    Not good to keep a link that doesn’t work on your website.

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