On the videos, I was saying you want to take something that’s being explained through text and demonstrate it with video instead.

For example, if the topic is knitting, you have videos of a person demonstrating how to knit a scarf or whatever. If the topic was how to install, configure and run an online forum, you would use screen capture videos to demonstrate everything. In other words, the video format (live vs. screen capture) should match the topic.

I also meant that with some creative thinking, you can create new markets or piggyback off of existing ones.

For example, there are lots of cookbooks and lots of cooking shows. There are also a lot of George Foreman Grills sold. Enter creative thinking. Why not videos, demonstrating recipes, specifically for the George Foreman grill?

Maybe not the best example, but I hope it illustrates the point.

Great advise.

For example, if you’re showing them how to setup a blog, that would be a membership site type video…where the video is delivered online, via instant access (people don’t like to wait).

On the other hand, if you’re doing videos on how to do yoga, that would be better suited to DVD (since people will likely be doing yoga while watching the video).

Providing videos online, with instant access, through a membership style site gives you the ability to deploy the videos quickly and change things as often as you want. But there are technical hurdles.

Doing DVD’s eliminates the technical hurdles (for the most part), but you’re stuck with what you got, and any changes you want to make in the future must be burned to new DVD’s, redistributed, etc.

Again, using the examples above, something of a technical nature like setting up a blog (where technology can change frequently) would best be done as online video. And something evergreen (rarely changes), like a yoga course, can go to DVD.

As far as the price you can charge for online vs. DVD, there’s really no difference in my experience.