If you were to ask me to name one of the biggest mistakes I see people making over and over again with their web videos, my answer would be that their videos are too long. In fact, I teach my students what specific length their videos should be to guarantee the best rate of viewership. [...]
The story is a bit of an urban legand. Depending upon the version you hear, it goes something like this; a movie theater owner in the 1950′s was looking for a way to increase revenue. So he had the projectionist splice clips of the words “Eat Popcorn” and “Drink Coke” into the movies that the [...]
Have you ever seen a sporting event on TV, say a baseball game, where different ads keep appearing on the backstop behind the batter? Or maybe a video where a person is talking, and on the wall behind them is a TV screen with another video playing, where they are demonstrating what they’re talking about? [...]
I read an article last week from a well-known marketing expert that stated the Internet is no more powerful than any other marketing medium. Or in other words, the Internet, direct mail, television and magazine advertising are all equal…and should all be used together…instead of focusing on just one. And I agree…at least on this [...]
In August 2007, Microsoft heralded the release of their Silverlight software by boasting that MLB.com (Major League Baseball) would be using Silverlight to stream their videos. As MLB.com is one of the most successful and popular subscription based video sites on the web with 2.5 million subscribers and lots of traffic (an Alexa rank in [...]
