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Dave Kaminski is a professional copywriter, videographer and 10-year veteran of direct response marketing whose work in multimedia advertising has resulted in millions of dollars worth of sales. A former U.S. Marine, Dave specializes in teaching entrepreneurs how to effectively use web video in their marketing efforts.

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Web Video Predicted To Drive 60% of Internet Traffic In 4 Years

June 10th, 2009 • Related • Filed Under

Cisco Systems just published a new white paper analysis…and in it they predict that web traffic will quintuple by 2013…driven largely by video.

Right now, web video makes up about one-third of Internet traffic.  But within four years, that number is expected to swell to 60%.

And once you figure in ALL the ways video is consumed…on the television, video on demand, peer-to-peer and the Internet, it’s predicted that video will account for 91% of all Internet traffic.

That’s a big number…but people like their video.  After all, there’s a very human reason why newspaper and book sales continue to dwindle…while web video and television consumption continues to rise; most people prefer watching over reading.

To read the full Cisco white paper (will all the detailed statistics), just click here.

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