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How Many Web Videos Were Viewed In October 2009…And…By How Many People?


ComScore has released the latest statistics on web video viewership for October 2009.  As you might expect, the report reveals that web video continues to grow.  But there are some interesting tidbits included with the numbers.

Here’s a breakdown of the stats:

  • Google served 38% of all videos American’s watched online
  • Hulu was second, serving 3.1%
  • And Microsoft was third at 1.6%
  • 167 million Americans watched 28 billion web videos
  • That’s 84.4% of all web-using Americans watching web video
  • The average viewer watched 10.8 hours of web video in October
  • To give you some perspective on that 10.8 hours number, that average online video was only 3.9 minutes long

And you’re not using web video in your business because of why?

Comments (3)

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  1. Lynn says:

    Amazing results indeed. Google seems to still be #1 for web video views. Would that be on YouTube?

    All the more reason to get up and going with online video :-) Thanks for the blog post, Dave.

  2. Good stuff, Dave. I just updated our webinar w/ these stats. Thanks.

    Everyone, Dave isn’t pulling these numbers out of the air. They come from a respect source–a global leader in measuring the digital world and marketing intelligence.

    Here is the link to the source article:

    http://www.comscore.com/Press_Events/Press_Releases/2009/11/Hulu_Delivers_Record_856_Million_U.S._Video_Views

    Thanks again, Dave. We (jiveSYSTEMS) are looking forward to working w/ you more closely in 2010.

  3. anistock says:

    this is a great post, encouraging to see rise of video in marketing