http://webvideouniversity.com/blog/2010/02/05/new-study-says-25-of-viewers-bolt-when-seeing-video-ads/ Thu, 03 May 2012 22:07:30 +0000 hourly 1 http://wordpress.org/?v=3.1 http://webvideouniversity.com/blog/2010/02/05/new-study-says-25-of-viewers-bolt-when-seeing-video-ads/comment-page-1/#comment-1204 Ned Sun, 07 Feb 2010 17:47:07 +0000 http://webvideouniversity.com/blog/?p=938#comment-1204 I don't think using the Hulu study as evidence that people prefer ads in the beginning of videos works. People will stick through a Hulu ad because a) the content is better and longer and b) they were given a choice in how they would consume the ad. I think video ads in front of short video cause those 1 in 4/6 to leave because they feel assaulted by the ad. I do think if it's a 5 minute video and you stick a 15-second break in the middle of it that people will be more likely to sit through it than they do at the beginning. I don’t think using the Hulu study as evidence that people prefer ads in the beginning of videos works. People will stick through a Hulu ad because a) the content is better and longer and b) they were given a choice in how they would consume the ad. I think video ads in front of short video cause those 1 in 4/6 to leave because they feel assaulted by the ad. I do think if it’s a 5 minute video and you stick a 15-second break in the middle of it that people will be more likely to sit through it than they do at the beginning.

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