The Olympus PEN E-PL1 is a bit of a hybrid camera. It uses a small, square body and simple controls like popular compact cameras, but offers interchangeable lenses like DSLR cameras. It gives you the ability to shoot 12 megapixel still photos and HD video. And it’s priced at around $600.
But realizing most people are baffled by technical specs, Olympus did something different with their marketing for the PEN E-PL1. They produced a television commercial touting the features of the E-PL1…and shot the entire commercial using the E-PL1. The results? You can see for yourself below:
Hi Dave, cool post. Would love to see you review this camera. Almost picked one up this winter but it seemed at the time to fall short in the frames per second burst speed for action photography. Curious what you’d have to say about the video format etc too. Keep up the good work!
You simply can’t argue with the advert…Great marketing!