About a year ago YouTube introduced their live streaming service, designed to compete with the likes of UStream and JustinTV. They coined it YouTube Live (click here for the site).
YouTube Live, which is available only to select YouTube partners, announced this week that they are upping the ante by offering a pay-per-view option to live streaming producers.
In a nutshell, producers can charge set prices per country (live streaming is available in the U.S., Japan, France, the U.K. and Canada) or they can opt for in-stream advertising. However, since the service is new, there is no word on how effective pay-per-view is on YouTube.
And remember, you must be a YouTube Partner to even be eligible for live streaming. If you are a Partner, you can check to see if YouTube has enabled live streaming for your account by looking for a “Live Events” tab in your video manager.