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Tag: "direct response marketing"

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By Dave on August 10th, 2009

Why Selling a $35,000 Watch Is The Same As Selling a $9 Ebook

I came across a Wall Street Journal article over the weekend.  It described how a store in Beverly Hills has experienced a steady decline in sales during the recession.  It also described how they’ve hired a consultant to train their sales force on how to better move high priced goods out the door. What is [...]

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By Dave on April 08th, 2009

TV Pitchman Billy Mays Lands Reality Show…and The Attention of Corporate America

Hi Billy Mays here for…OxiClean, Orange Glo, Kaboom, Mighty Mendit…and the list goes on.  If you own a television, then at one point or another you’ve seen the 50 year-old, black-bearded Mays pitch these products. And you’ve probably laughed.  But a better idea might be to learn. That’s because Billy Mays and his sometimes partner [...]

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