I came across a Wall Street Journal article over the weekend. It described how a store in Beverly Hills has experienced a steady decline in sales during the recession. It also described how they’ve hired a consultant to train their sales force on how to better move high priced goods out the door.
What is the [...]
All Posts Tagged With: "direct response marketing"
Why Selling a $35,000 Watch Is The Same As Selling a $9 Ebook
TV Pitchman Billy Mays Lands Reality Show…and The Attention of Corporate America
Hi Billy Mays here for…OxiClean, Orange Glo, Kaboom, Mighty Mendit…and the list goes on. If you own a television, then at one point or another you’ve seen the 50 year-old, black-bearded Mays pitch these products.
And you’ve probably laughed. But a better idea might be to learn.
That’s because Billy Mays and his sometimes partner Anthony Sullivan [...]





