I came across a Wall Street Journal article over the weekend. It described how a store in Beverly Hills has experienced a steady decline in sales during the recession. It also described how they’ve hired a consultant to train their sales force on how to better move high priced goods out the door. What is Full Article…
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The Secret To Knowing If Your Product Will Be a Hit or a Flop
One of the few television shows I watch regularly is Pitchmen. It’s a new reality show on the Discovery Channel that follows TV pitchmen Billy Mays and Anthony Sullivan. I did a blog post earlier about it here and you can learn more about it on Discovery’s site here. One of the recurring patterns on Full Article…
What a 17 Year-Old Can Teach You About Your Business
I occasionally have a student do odd-jobs for me. By student, I mean high-school student. She’s just 17. Last weekend I got a text message from her. She wanted to know if she could borrow one of my cameras for a video she had to make for a school project. A few hours later, she Full Article…
Why Don’t More Marketer’s Use This Technique? (And Something Free For You…Maybe)
I read Seth Godin’s books and am a frequent reader of his blog. If you’ve never heard of Seth…or his blog…you can learn about Seth here. A few month’s back, I ordered Seth’s newest book, called Tribes. Actually, I pre-ordered it because it hadn’t been published yet. About two days ago, I received the book Full Article…
