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Tag: "marketing"

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Why Selling a $35,000 Watch Is The Same As Selling a $9 Ebook

I came across a Wall Street Journal article over the weekend.  It described how a store in Beverly Hills has experienced a steady decline in sales during the recession.  It also described how they’ve hired a consultant to train their sales force on how to better move high priced goods out the door. What is [...]

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The Secret To Knowing If Your Product Will Be a Hit or a Flop

One of the few television shows I watch regularly is Pitchmen.  It’s a new reality show on the Discovery Channel that follows TV pitchmen Billy Mays and Anthony Sullivan.  I did a blog post earlier about it here and you can learn more about it on Discovery’s site here. One of the recurring patterns on [...]

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What a 17 Year-Old Can Teach You About Your Business

I occasionally have a student do odd-jobs for me.  By student, I mean high-school student.  She’s just 17. Last weekend I got a text message from her.  She wanted to know if she could borrow one of my cameras for a video she had to make for a school project. A few hours later, she [...]

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Why Don’t More Marketer’s Use This Technique? (And Something Free For You…Maybe)

I read Seth Godin’s books and am a frequent reader of his blog.  If you’ve never heard of Seth…or his blog…you can learn about Seth here. A few month’s back, I ordered Seth’s newest book, called Tribes.  Actually, I pre-ordered it because it hadn’t been published yet.  About two days ago, I received the book [...]