Back in the old-days of the Internet, free was a very bad thing. It attracted the wrong crowd. So you never gave anything away for free…even a simple article. You charged for everything. These days, that’s not the case. Especially with new media, where the entire point is to freely give people your content, tips [...]
My how the Internet has evolved. First it was dial-up on Compuserve and AOL. Now it’s broadband. First it was email. Now it’s Facebook, video and Twitter. Speaking of Twitter, there’s a winery in California that wants to pay someone $10,000 a month to tweet about wine. They call it the “Really Goode Job” (they [...]
About 3 weeks ago I did a post about TV pitchman Bill Mays and how the corporate world (think Madison Avenue) is now starting to incorporate direct response principles into their advertising campaigns. Ever since I made that post, about 26% of the traffic coming to this blog was generated by “Billy Mays” related searches. [...]
I can remember a former U.S. President, back when he was the active President, commenting in amazement about how supermarkets use scanners at the checkout line (a practice that had been in use for over a decade at the time). Today there is a U.S. President who does weekly video addresses via YouTube. Times have [...]
Yesterday in the United States a new president was elected. It was a landslide victory. Record voter turnout. History was made. Mentioned, but largely glossed over by the media, was how effective Barack Obama was in using the Internet during the election, particularly new media. In two years, he went from an afterthought to a front-runner…raising [...]
