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Tag: "seth godin"

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Does The Size of Your Mailing List or The Number of Friends You Have On Social Networking Sites Really Matter?

Many people have an obsession over the number of subscribers they have on their mailing list, the number of people they have subscribed to their blog or the number of friends they have on social networking sites. But do these numbers really matter? Marketing guru Seth Godin says no.  He recently caused a bit of [...]

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Why Don’t More Marketer’s Use This Technique? (And Something Free For You…Maybe)

I read Seth Godin’s books and am a frequent reader of his blog.  If you’ve never heard of Seth…or his blog…you can learn about Seth here. A few month’s back, I ordered Seth’s newest book, called Tribes.  Actually, I pre-ordered it because it hadn’t been published yet.  About two days ago, I received the book [...]