Tag: "social networking"

By Dave on August 19th, 2009

Does The Size of Your Mailing List or The Number of Friends You Have On Social Networking Sites Really Matter?

Many people have an obsession over the number of subscribers they have on their mailing list, the number of people they have subscribed to their blog or the number of friends they have on social networking sites. But do these numbers really matter? Marketing guru Seth Godin says no. He recently caused a bit of [...]

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By Dave on June 08th, 2009

The Dark Side of Free

Back in the old-days of the Internet, free was a very bad thing. It attracted the wrong crowd. So you never gave anything away for free…even a simple article. You charged for everything. These days, that’s not the case. Especially with new media, where the entire point is to freely give people your content, tips [...]

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By Dave on May 01st, 2009

Is This The End of MySpace? (at least as we know it)

MySpace is one of the giants in the social networking world. But things haven’t been going too well for them lately. They’ve lost their buzz, their cool-factor and a lot of their user’s to competing sites like Facebook. They’ve also just lost the two guys who were running the thing…Chris DeWolf and everyone’s favorite friend, [...]

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By Dave on April 27th, 2009

New Media Marketing: It’s About Street Smarts, Not Book Smarts

About 3 weeks ago I did a post about TV pitchman Bill Mays and how the corporate world (think Madison Avenue) is now starting to incorporate direct response principles into their advertising campaigns. Ever since I made that post, about 26% of the traffic coming to this blog was generated by “Billy Mays” related searches. [...]

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By Dave on March 11th, 2009

Social Networking Becomes More Popular Than Email

According to new market research released by Nielsen this week, more people now use social networking sites like Facebook and Twitter…than they do email. This puts social networking sites as the 4th most popular “tool” on the web, with 66.8 percent of Internet users visiting social networking sites in 2008 (up 5.4% from 2007). By [...]

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