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Tag: "video ads"

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By Dave on February 05th, 2010

New Study Says 25% of Viewers Bolt When Seeing Video Ads

A new study by video analytics firm TubeMogul reports that 1 out of every 6 viewers won’t even bother to watch a video if it’s preceded by a video ad.  The numbers get even worse for newspaper and magazine web sites, where 1 in every 4 viewers will click away from a video, if a [...]

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By Dave on February 23rd, 2009

Yahoo Begins Showing Sponsored Video Ads

Just like Google once offered…but apparently abandoned…Yahoo last week began showing select, sponsored video ads in their search results. Sponsored Ad’s on Yahoo are the equivalent of Adwords on Google.  In early 2008, Google began displaying these types of video ads in their general search results (and anyone could bid on and place video ads, [...]

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