Shelley Davis runs a hair care company out of her apartment in Los Angeles. Her company is profitable and her products are on the shelves of Target and Whole Foods Markets stores. A couple years ago that wasn’t the case. But everything turned around when she turned to YouTube. Thing is, she never uploaded a [...]
A common misconception on the web is that viewers watch videos from beginning to end. The reality is they often don’t…rather, they fast-forward though videos, jump around or watch the first few seconds and then leave. YouTube and similar sites have fueled this misconception with their “view” counters, which show how many times a video [...]
Although web video has grown at a dizzying pace, one statistic has always held steady; the shorter your video, the more people who will watch it from beginning to end. And the ideal length for web videos, statistically, has always been around 2 minutes. Go beyond that and viewership drops dramatically. For example, Tubemogul reports [...]
One of the few television shows I watch regularly is Pitchmen. It’s a new reality show on the Discovery Channel that follows TV pitchmen Billy Mays and Anthony Sullivan. I did a blog post earlier about it here and you can learn more about it on Discovery’s site here. One of the recurring patterns on [...]
When you specialize in one field for any length of time, it becomes easy to spot trends in other people starting out in that same field. For example, a martial arts instructor will see people always making the same mistake with kicks. A chef will see people making the same mistakes in a kitchen. Or [...]
