Anyone involved with marketing on a daily basis tends to become a student of psychology. And those of us buried in the deeper levels of direct response marketing tend to be serious students of psychology. In my experience (and opinion) psychology gets broken down into two categories; clinical psychology and street psychology. Clinical psychology is Full Article…
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Where Do People Go To Watch Web Video?
So what web sites rule in terms of viewership when it comes to web video? Is it the major television networks with their exclusive programming? The sports web sites with their on-demand viewing options? Is it the average Joe video sharing sites? Or is it something else? Well, according to the latest figures (September 2008) Full Article…
Why Short Videos Work Best On The Web
If you were to ask me to name one of the biggest mistakes I see people making over and over again with their web videos, my answer would be that their videos are too long. In fact, I teach my students what specific length their videos should be to guarantee the best rate of viewership. Full Article…
Educational Videos – The Best Way To Make Money Online?
So you want to use web video to make money online. But what’s the best way to do this? Attempt to create viral videos to drive traffic to your site? Target specific keywords with your videos and upload them to sharing sites? Create entertaining videos and draw a large audience, where you become advertiser supported? Full Article…
Digital Cribs – How Web Video Is Changing The Face Of Business
Just about every week I publish a free web video tip (done through video)…and long ago, in one of my video tips, I talked about using web video to create transparency…that is, giving your audience a behind-the-scenes-look at your business or life. I also talked about the importance of doing this NOW with your business, Full Article…
