The latest study from Visible Measures reports that about 20% of viewers click away to something else within the first 10 seconds of a web video. Those numbers are disproportionate to other drop-off times, for example the one-minute mark, where about 45% of viewers have left. The report illustrates just how important the first 10 [...]
According to new data from MeFeedia, mobile device users have a much longer attention span when it comes to watching web videos. 125,000 mobile visitors have been analyzed on MeFeedia since July 1st. Here’s a breakdown of web video attention spans per mobile device: iPad users stick with a web video for 5 minutes Symbian [...]
For all of the popularity of web video, web video statistics are still somewhat in their infancy. Statistics for web video must be tracked by the player a video appears in, so it’s up to the company or individual who owns a particular video player to develop their own stats package to be used with [...]
A new study by TubeMogul reports that 81% of viewers will leave a web page when a video buffers. TubeMogul conducted the study by sampling 192 video streams from the biggest CDN’s (CDN stands for content delivery network…which are used to deliver much of the video you see on the web). Of the CDN’s they [...]
Here’s more proof that digital media is moving away from traditional physical devices (desktop computers, DVD’s, CD’s, etc.) and onto the web. First up Apple recently bought a company called Lala for a reported $85 million. Why? Apple allegedly wants to use their technology to bring iTunes into the cloud. That means instead of using [...]
