This post is a bit personal in nature, as it involves my niece, Megan.<\/p>\n
You see Megan is about to embark\u00a0for training to become a pastry chef.\u00a0 She’ll be attending one of the top schools in the world, the French Pastry School<\/strong><\/a> in Chicago.\u00a0 After graduating, Megan plans to start her own pastry business.<\/p>\n Well actually, she already has started the business, as she routinely takes orders from people who hear about the pastries she creates “part-time”.<\/p>\n But the interesting part here is that Megan will be documenting her journey from idea, to schooling, to “official” business launch.\u00a0 And she’ll be doing it using new media…blogs and eventually (hopefully) web video.<\/p>\n The idea is that by the time she officially opens her doors, she will have already grown an audience…some of whom becoming immediate customers.<\/p>\n And guess what?\u00a0 You can\u00a0start watching\u00a0this entire process…now.\u00a0 You see, Megan has started a blog detailing her favorite pastry recipes…and…her journey.\u00a0 It’s called The Pastry Case<\/strong> <\/a>and you can see it here<\/strong><\/a>.<\/p>\n This is going to be a very interesting project to watch…for anyone who wants to use new media to leverage a business online or off.<\/p>\n Pay particular attention to the quality of the content Megan includes in her blog.\u00a0 It’s not just a collection of receipes…she’s sharing a piece of herself in every post…and this is critical to “relationship marketing”, a powerful component of new media.<\/p>\n