{"id":1163,"date":"2010-04-01T12:22:16","date_gmt":"2010-04-01T16:22:16","guid":{"rendered":"http:\/\/webvideouniversity.com\/blog\/?p=1163"},"modified":"2010-04-01T12:22:16","modified_gmt":"2010-04-01T16:22:16","slug":"amazon-com-awarded-patent-for-web-video","status":"publish","type":"post","link":"https:\/\/webvideouniversity.com\/blog\/2010\/04\/01\/amazon-com-awarded-patent-for-web-video\/","title":{"rendered":"Amazon.com Awarded Patent For Web Video"},"content":{"rendered":"<p>On Tuesday, <strong>Amazon.com<\/strong> was awarded a patent for web video technology. \u00a0What is the technology? \u00a0Well, it will allow people who order items on Amazon to watch a video of their product being packed, labeled and shipped to them.<\/p>\n<p>The idea behind the technology is to reduce refunds and create trust. \u00a0When a person has a choice between ordering from two merchants, say Amazon or a mom and pop web site, Amazon is hoping to win the battle by reassuring people&#8230;with video&#8230;that the exact product they ordered is being professionally packed and correctly shipped to them.<\/p>\n<p>In addition, the hope is that customers will &#8220;self-police&#8221; their orders and let Amazon know, for example, if a wrong product is being shipped. \u00a0In other words, proactive customer service. \u00a0It&#8217;s an interesting twist in online ordering, where trust is often a greater concern for people than price. \u00a0It will also be interesting to see what the bottom line results of this new video technology will be.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Tuesday, Amazon.com was awarded a patent for web video technology. \u00a0What is the technology? \u00a0Well, it will allow people who order items on Amazon to watch a video of their product being packed, labeled and shipped to them. The idea behind the technology is to reduce refunds and create trust. \u00a0When a person has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[499,498],"_links":{"self":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/1163"}],"collection":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/comments?post=1163"}],"version-history":[{"count":3,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/1163\/revisions"}],"predecessor-version":[{"id":1167,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/1163\/revisions\/1167"}],"wp:attachment":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/media?parent=1163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/categories?post=1163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/tags?post=1163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}