{"id":139,"date":"2008-11-17T11:31:41","date_gmt":"2008-11-17T15:31:41","guid":{"rendered":"http:\/\/webvideouniversity.com\/blog\/?p=139"},"modified":"2008-11-17T11:31:41","modified_gmt":"2008-11-17T15:31:41","slug":"youtube-sponsored-videos-adwords-like-advertising-comes-to-youtube","status":"publish","type":"post","link":"https:\/\/webvideouniversity.com\/blog\/2008\/11\/17\/youtube-sponsored-videos-adwords-like-advertising-comes-to-youtube\/","title":{"rendered":"YouTube Sponsored Videos: Adwords-Like Advertising Comes To YouTube"},"content":{"rendered":"

Last week, YouTube (and Google) announced the introduction of a new marketing service on YouTube…called YouTube Sponsored Videos<\/strong>.<\/p>\n

What is it?<\/p>\n

Well, it’s a lot like Adwords<\/strong> for video.\u00a0 Here’s how it works:<\/p>\n

You produce a video that promotes your product or service.\u00a0 You go to YouTube Sponsored Videos<\/strong> and bid on keywords.\u00a0 When someone on YouTube does a search based on those keywords, a thumbnail link to your video will appear in the right sidebar of the page, under a section labeled “Sponsored Videos”.\u00a0 If they click on your video thumbnail, you get charged.<\/p>\n

I told you…it’s a lot like Adwords.<\/p>\n

But here’s the big difference in terms of marketing<\/strong>.\u00a0 When someone clicks-through to your video, they still have to watch your video and be compelled by it enough to actually go to your web site.\u00a0 In other words, if someone clicks-through, watches your video (or part of it) and then goes away…well, you’ve gained nothing.<\/p>\n

So producing compelling videos that get people to take action will be critical for anyone using YouTube Sponsored Videos<\/strong> (as a shameless side note, this is exactly what I teach people how to do in my The Secrets of Creating Web Videos That Sell<\/strong><\/a> course).<\/p>\n

However, unlike Adwords, with YouTube Sponsored Videos you don’t have to worry about quality scores and landing pages (yet).\u00a0 YouTube Sponsored Videos is so new that it’s wide-open for everyone.\u00a0 If you remember Adwords back in 2003, well, it’s kind of like that.\u00a0 That’s another way of saying that this new service is a potential goldmine for fast-acting and savvy Internet marketers<\/strong>.<\/p>\n

To see how sponsored videos work, just go out to YouTube and type in a very competitive keyword…say “diet”.\u00a0 You’ll see sponsored videos appear in the right sidebar of the results.<\/p>\n

To learn more…and even sign-up for YouTube Sponsored Videos<\/strong>…just click here<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week, YouTube (and Google) announced the introduction of a new marketing service on YouTube…called YouTube Sponsored Videos. What is it? Well, it’s a lot like Adwords for video.\u00a0 Here’s how it works: You produce a video that promotes your product or service.\u00a0 You go to YouTube Sponsored Videos and bid on keywords.\u00a0 When someone […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[6],"tags":[104,22,103],"_links":{"self":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/139"}],"collection":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":0,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"wp:attachment":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}