{"id":1543,"date":"2010-07-23T08:05:18","date_gmt":"2010-07-23T12:05:18","guid":{"rendered":"http:\/\/webvideouniversity.com\/blog\/?p=1543"},"modified":"2010-07-23T08:05:18","modified_gmt":"2010-07-23T12:05:18","slug":"mobile-device-users-watch-web-video-up-to-2-5-times-longer-than-desktop-users","status":"publish","type":"post","link":"https:\/\/webvideouniversity.com\/blog\/2010\/07\/23\/mobile-device-users-watch-web-video-up-to-2-5-times-longer-than-desktop-users\/","title":{"rendered":"Mobile Device Users Watch Web Video Up To 2.5 Times Longer Than Desktop Users"},"content":{"rendered":"<p>According to new data from <strong><a href=\"http:\/\/www.mefeedia.com\/about\" target=\"_blank\">MeFeedia<\/a><\/strong>, mobile device users have a much longer attention span when it comes to watching web videos. \u00a0125,000 mobile visitors have been analyzed on MeFeedia since July 1st. \u00a0Here&#8217;s a breakdown of web video attention spans per mobile device:<\/p>\n<ul>\n<li>iPad users stick with a web video for 5 minutes<\/li>\n<li>Symbian users stick with a web video for 4.1 minutes<\/li>\n<li>Android users stick with a web video for 3 minutes<\/li>\n<li>iPhone users stick with a web video for 2.4 minutes<\/li>\n<\/ul>\n<p>By comparison, a report in March from <strong><a href=\"http:\/\/www.tubemogul.com\/research\/report\/30\" target=\"_blank\">Tubemogul<\/a><\/strong> revealed that desktop users watch web video for an average of less than 2 minutes&#8230;a statistic that has basically been unchanged for several years.<\/p>\n<p><strong>Why do mobile users watch web video longer?<\/strong> No one can say for sure, but the belief is that mobile devices are slower and don&#8217;t have the easy multi-tasking features of desktops. \u00a0Or in other words, mobile users have to work harder to watch a video, so once they&#8217;ve got one, they stick with it. \u00a0And you better believe that advertisers will take note of this.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to new data from MeFeedia, mobile device users have a much longer attention span when it comes to watching web videos. \u00a0125,000 mobile visitors have been analyzed on MeFeedia since July 1st. \u00a0Here&#8217;s a breakdown of web video attention spans per mobile device: iPad users stick with a web video for 5 minutes Symbian [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[625,624,224],"_links":{"self":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/1543"}],"collection":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/comments?post=1543"}],"version-history":[{"count":9,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/1543\/revisions"}],"predecessor-version":[{"id":1552,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/1543\/revisions\/1552"}],"wp:attachment":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/media?parent=1543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/categories?post=1543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/tags?post=1543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}