{"id":1767,"date":"2010-10-03T09:25:49","date_gmt":"2010-10-03T13:25:49","guid":{"rendered":"http:\/\/webvideouniversity.com\/blog\/?p=1767"},"modified":"2010-10-03T09:25:50","modified_gmt":"2010-10-03T13:25:50","slug":"google-creating-new-image-format-for-the-web","status":"publish","type":"post","link":"https:\/\/webvideouniversity.com\/blog\/2010\/10\/03\/google-creating-new-image-format-for-the-web\/","title":{"rendered":"Google Creating New Image Format For The Web"},"content":{"rendered":"<p>Common image formats for the web were developed over a decade ago. \u00a0And Google thinks it&#8217;s about time those formats are updated. \u00a0So they are in the process of developing a new format, called <strong>WebP<\/strong>, that offers better compression at the same quality, thus making images load faster while saving storage space and bandwidth.<\/p>\n<p>The WebP format is actually a derivative of the WebM video codec Google recently released. \u00a0As part of the development, Google took millions of images and converted them to WebP&#8230;&#8221;without perceptibly compromising visual quality&#8221;. \u00a0The result? \u00a0An average decrease in image size of 39%.<\/p>\n<p>Google has posted some of the before and after results <strong><a href=\"http:\/\/code.google.com\/speed\/webp\/gallery.html\" target=\"_blank\">here<\/a><\/strong>. \u00a0The good news is that Google will eventually offer the ability for everyone to easily create WebP images through various Google apps. \u00a0But the bad news is that currently, no browsers support the WebP format.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Common image formats for the web were developed over a decade ago. \u00a0And Google thinks it&#8217;s about time those formats are updated. \u00a0So they are in the process of developing a new format, called WebP, that offers better compression at the same quality, thus making images load faster while saving storage space and bandwidth. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[691,690,692],"_links":{"self":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/1767"}],"collection":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/comments?post=1767"}],"version-history":[{"count":3,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/1767\/revisions"}],"predecessor-version":[{"id":1770,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/1767\/revisions\/1770"}],"wp:attachment":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/media?parent=1767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/categories?post=1767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/tags?post=1767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}