The latest study from Visible Measures reports that about 20% of viewers click away to something else within the first 10 seconds of a web video. \u00a0Those numbers are disproportionate to other drop-off times, for example the one-minute mark, where about 45% of viewers have left. \u00a0The report illustrates just how important the first 10 seconds of a video are if you want to keep viewers watching. \u00a0So how exactly do you grab viewers in the first 10 seconds?<\/p>\n
You get to the point. \u00a0You give them the money shot. \u00a0You tell them (or better yet show them) what’s in it for them if they stick around. \u00a0All too often people try to dazzle their audience in the first 10 seconds (or longer) with fancy graphics or tricks that “look cool”. \u00a0Or they spend time talking about themselves. \u00a0Or worse yet, they give no indication whatsoever of what the video is about.<\/p>\n
The classic examples of “getting to the point” immediately with video are direct response commercials. \u00a0It’s a cut-throat businesses where often companies have over 6-figures invested in a project before<\/em> a commercial even airs. \u00a0And they’ve only got 2 minutes to completely sell you on a product. \u00a0So they don’t waste time…they try to hook you immediately. \u00a0As a result, many of the commercials turn into cult classics.<\/p>\n Case in point, the Snuggie and Shamwow. \u00a0Watch the first 10 seconds of these commercials. \u00a0Do they get to the point? \u00a0Do they give you a money shot? \u00a0Do they show you what’s in it for you if you stick around to keep watching? \u00a0Or…do they try to dazzle you with graphics…spend time talking about themselves…or leave you wondering what in the world the video is about?<\/p>\n You be the judge. \u00a0But if you watch carefully, you’ll notice that by exactly the 10 second mark, they have gotten to the point.<\/p>\n Then go watch some of your own videos for comparison<\/strong>. \u00a0Chances are you’ll discover a lot you can improve on during the first 10 seconds:<\/p>\n httpv:\/\/www.youtube.com\/watch?v=QwRISkyV_B8<\/p>\n httpv:\/\/www.youtube.com\/watch?v=0Ym65h1bmJ0<\/p>\n","protected":false},"excerpt":{"rendered":" The latest study from Visible Measures reports that about 20% of viewers click away to something else within the first 10 seconds of a web video. \u00a0Those numbers are disproportionate to other drop-off times, for example the one-minute mark, where about 45% of viewers have left. \u00a0The report illustrates just how important the first 10 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[346,704,224],"_links":{"self":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/1803"}],"collection":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/comments?post=1803"}],"version-history":[{"count":7,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/1803\/revisions"}],"predecessor-version":[{"id":1811,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/1803\/revisions\/1811"}],"wp:attachment":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/media?parent=1803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/categories?post=1803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/tags?post=1803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}