{"id":1916,"date":"2010-12-03T10:35:48","date_gmt":"2010-12-03T14:35:48","guid":{"rendered":"http:\/\/webvideouniversity.com\/blog\/?p=1916"},"modified":"2010-12-03T10:35:48","modified_gmt":"2010-12-03T14:35:48","slug":"new-report-says-we-are-all-cool-with-video-ads","status":"publish","type":"post","link":"https:\/\/webvideouniversity.com\/blog\/2010\/12\/03\/new-report-says-we-are-all-cool-with-video-ads\/","title":{"rendered":"New Report Says We Are All Cool With Video Ads"},"content":{"rendered":"<p>Turner Broadcasting, which owns stations like TBS and TNT, recently ran a little test. \u00a0They wanted to see how online viewer&#8217;s of their shows reacted when presented with a handful of video ads versus a slew of them. \u00a0Turns out, both groups react about the same.<\/p>\n<p>They tested \u00a030 and 60 minute shows. \u00a0On one side of the test, viewers had to watch about a minute of video ads. \u00a0On the other side of the test, viewers had to watch between 16-20 minutes worth of video ads. \u00a0For the 30 minute shows, 40% watched until completion when a minute&#8217;s worth of ads where shown. \u00a037% watched to completion when 16 minutes worth of ads where shown. \u00a0And the numbers were about the same for 60 minute shows (59%\/49%).<\/p>\n<p>Of course the variable in this is the content&#8230;if people really want to see something, they&#8217;ll put up with ads&#8230;otherwise, they&#8217;ll bolt. \u00a0And there was no word from Turner on how effective the video ads actually were&#8230;which is probably the biggest wildcard of them all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turner Broadcasting, which owns stations like TBS and TNT, recently ran a little test. \u00a0They wanted to see how online viewer&#8217;s of their shows reacted when presented with a handful of video ads versus a slew of them. \u00a0Turns out, both groups react about the same. They tested \u00a030 and 60 minute shows. \u00a0On one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[733,734],"_links":{"self":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/1916"}],"collection":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/comments?post=1916"}],"version-history":[{"count":6,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/1916\/revisions"}],"predecessor-version":[{"id":1923,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/1916\/revisions\/1923"}],"wp:attachment":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/media?parent=1916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/categories?post=1916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/tags?post=1916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}