{"id":2647,"date":"2012-07-03T18:54:01","date_gmt":"2012-07-03T22:54:01","guid":{"rendered":"http:\/\/webvideouniversity.com\/blog\/?p=2647"},"modified":"2015-10-28T15:39:17","modified_gmt":"2015-10-28T19:39:17","slug":"avid-sells-pinnacle-products-and-avid-studio-to-corel","status":"publish","type":"post","link":"https:\/\/webvideouniversity.com\/blog\/2012\/07\/03\/avid-sells-pinnacle-products-and-avid-studio-to-corel\/","title":{"rendered":"Avid Sells Pinnacle Products and Avid Studio To Corel"},"content":{"rendered":"

A little over a year ago I did a review of new video editing software offered by Avid, called Avid Studio (here’s a link to the video review<\/a>).<\/p>\n

It was software that I instantly liked. \u00a0It was powerful. \u00a0It was intuitive to use. \u00a0And for the price, it was hard to beat.<\/p>\n

But like all software it had some warts too. \u00a0It was sometimes sluggish, sometimes froze and didn’t support all of the video codecs that it’s competitors did. \u00a0But as brand new, first version software those things were understandable and Avid promised that fixes would come soon.<\/p>\n

In a nutshell, the future looked bright with Avid Studio.<\/p>\n

But after my video review (and recommendation), I started hearing complaints from people. \u00a0And almost all of the complaints were about Avid’s customer support…or lack thereof. \u00a0A lot of these people were pretty angry and some were even wanting me to contact Avid on their behalf (since they were being ignored by Avid).<\/p>\n

Next there were issues with updates…or lack thereof. \u00a0In the first year+ of Avid Studio’s life, there was only one update issued. \u00a0By comparison, Avid Studio’s competitors typically release several updates during a year, including a complete version upgrade. \u00a0The feedback I got from users was that they were giving up on Avid Studio due to the lack of updates and poor customer support.<\/p>\n

And that leads us to the title of this post. \u00a0It was announced this week that Avid has sold both it’s consumer audio and video businesses. \u00a0On the video side, \u00a0Avid has sold their Pinnacle brand of products and Avid Studio to Corel Corp (too bad, I was hoping Sony Creative Software would have snatched Avid Studio up).<\/p>\n

Avid also slashed their workforce by 20%.<\/p>\n

Avid claims they\u00a0regrettably\u00a0did this because the consumer divisions had revenues and margins lower than the rest of their businesses (similar to what Cisco stated when they killed the Flip camera). \u00a0But if you look at the reported numbers, it sure seems like Avid couldn’t get rid of these businesses fast enough.<\/p>\n

In 2005, Avid purchased the Pinnacle line of products for $462 million. \u00a0They sold the Pinnacle line of products, Avid Studio and their consumer line of audio products…combined…for $17 million (yes, you read that right).<\/p>\n

So what’s the bottom line with Avid Studio? \u00a0What’s going to happen to it? \u00a0Will Corel continue to sell it or ravage it’s parts for it’s own video editing software? \u00a0No one knows.<\/p>\n

What is known is that some very promising software was developed, neglected and then abandoned by it’s owner.<\/p>\n

Let’s hope whatever Corel does, they do it better than Avid.<\/p>\n","protected":false},"excerpt":{"rendered":"

A little over a year ago I did a review of new video editing software offered by Avid, called Avid Studio (here’s a link to the video review). It was software that I instantly liked. \u00a0It was powerful. \u00a0It was intuitive to use. \u00a0And for the price, it was hard to beat. But like all […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[900,902,901],"_links":{"self":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/2647"}],"collection":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/comments?post=2647"}],"version-history":[{"count":3,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/2647\/revisions"}],"predecessor-version":[{"id":2709,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/2647\/revisions\/2709"}],"wp:attachment":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/media?parent=2647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/categories?post=2647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/tags?post=2647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}