YouTube will take in a reported $200 million in revenue this year, but apparently it’s not enough for them to make a profit (I’d hate to see their bandwidth bill).<\/p>\n
It was reported in the Wall Street Journal that YouTube’s current revenue model is such a mess, that Google is drawing up plans to start showing pre-roll videos on YouTube.<\/p>\n
If you’re not familiar with the term “pre-roll”, those are the 15-30 second video advertisements that play BEFORE you get to see the video you’re trying watch. I’m not sure how much people will appreciate that when they’re trying to watch their favorite Alicia Keys impersonator sing “No One”.<\/p>\n
On the other side of the Atlantic, another popular video sharing site, MetaCafe (headquartered in Israel), has cut it’s staff by 10%. Of course they only had 95 employees and cut 7 positions, but 10% sounds more dramatic. It’s the fact that a couple of the cuts were top management that has garnered the attention.<\/p>\n
So what does it all mean? Well, it certainly doesn’t<\/strong> mean that online video popularity is falling (to the contrary, it’s growing by leaps and bounds). But what it may <\/strong>mean, is that user-generated video content has become so matter-of-fact, that it’s no longer a blue chip revenue model.<\/p>\n Or in other words, that quality<\/strong> video content is becoming more and more important.\u00a0 In fact, only 4% of the videos on YouTube actually generate any revenue.\u00a0 Which 4% are these?\u00a0 I’m guessing it’s the rare one’s with quality content.<\/p>\n What’s your opinion on YouTube showing pre-roll ads…and the overall viewer experience found on video sharing sites?<\/p>\n","protected":false},"excerpt":{"rendered":" YouTube will take in a reported $200 million in revenue this year, but apparently it’s not enough for them to make a profit (I’d hate to see their bandwidth bill). It was reported in the Wall Street Journal that YouTube’s current revenue model is such a mess, that Google is drawing up plans to start […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[23,24,22],"_links":{"self":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/28"}],"collection":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":0,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"wp:attachment":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/tags?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}