{"id":623,"date":"2009-11-09T10:28:56","date_gmt":"2009-11-09T14:28:56","guid":{"rendered":"http:\/\/webvideouniversity.com\/blog\/?p=623"},"modified":"2009-11-09T10:28:56","modified_gmt":"2009-11-09T14:28:56","slug":"how-mtv-increased-their-web-video-viewership-by-88","status":"publish","type":"post","link":"https:\/\/webvideouniversity.com\/blog\/2009\/11\/09\/how-mtv-increased-their-web-video-viewership-by-88\/","title":{"rendered":"How MTV Increased Their Web Video Viewership By 88%"},"content":{"rendered":"<p>In a lesson for anyone doing video online, MTV reports they nearly doubled the viewership of their MTV news videos between 2008 and 2009.<\/p>\n<p>How did they do it?<\/p>\n<p><strong>They made their videos shorter<\/strong>.\u00a0 For example, instead of offering long video interviews with celebrities or musicians, they chopped those interviews into multiple, bite-sized segments.\u00a0 And viewership skyrocketed.<\/p>\n<p><strong>Why?<\/strong> Because people prefer short videos on the web.\u00a0 Or as MTV news VP Ben Wagner put it, &#8220;users live in a search and social universe&#8230;it&#8217;s about more, shorter and faster.&#8221;<\/p>\n<p>MTV news also used a similar technique text stories.\u00a0 Rather than running 1,000 word articles, they used provocative headlines and only the most interesting paragraph from an article.\u00a0 The result?\u00a0 Readership of articles increased 40% in the same time period.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a lesson for anyone doing video online, MTV reports they nearly doubled the viewership of their MTV news videos between 2008 and 2009. How did they do it? They made their videos shorter.\u00a0 For example, instead of offering long video interviews with celebrities or musicians, they chopped those interviews into multiple, bite-sized segments.\u00a0 And [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[346,224],"_links":{"self":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/623"}],"collection":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/comments?post=623"}],"version-history":[{"count":3,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/623\/revisions"}],"predecessor-version":[{"id":626,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/623\/revisions\/626"}],"wp:attachment":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/media?parent=623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/categories?post=623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/tags?post=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}