{"id":824,"date":"2010-01-04T13:26:49","date_gmt":"2010-01-04T17:26:49","guid":{"rendered":"http:\/\/webvideouniversity.com\/blog\/?p=824"},"modified":"2010-01-04T13:26:49","modified_gmt":"2010-01-04T17:26:49","slug":"how-to-make-money-with-video-podcasting","status":"publish","type":"post","link":"https:\/\/webvideouniversity.com\/blog\/2010\/01\/04\/how-to-make-money-with-video-podcasting\/","title":{"rendered":"How To Make Money With Video Podcasting"},"content":{"rendered":"

A core component of what I teach inside Web Video University deals with video podcasting<\/strong>.\u00a0 This is where you create episodic videos on a particular topic, containing pure content, and these videos are available to viewers through a number of ways (on-site, via RSS feeds, iTunes, etc.).<\/p>\n

A lot of people mistakenly look at video podcasts as a way to rank easily in search engines for non-competitive keywords…and they’ll wonder “should I do a video podcast or just submit my videos to sharing sites?”.\u00a0 While you certainly can rank easily for non-competitive keywords in search engines through video podcasts, that’s not the point of a video podcast.<\/p>\n

The point of video podcasts is to build an audience<\/strong> that consumes the content you share in your videos.\u00a0 An audience that comes back again and again…because they want to…because they enjoy your content…and an audience that will build your viewership for you by recommending your video podcast to others.<\/p>\n

So how do you make money with this?<\/strong> Well, once you have an audience there are a number of ways…from using it as a platform to promote your own products…to promoting products as an affiliate…to being a compensated endorser for advertisers.<\/p>\n

The last one is a biggie.\u00a0 That’s because of the word “endorser”.\u00a0 You see, by providing quality content continuously to your audience, you will build authority.\u00a0 That means people will trust what you say.\u00a0 And if you suggest or recommend a certain product, your audience will buy.<\/p>\n

Leo Laporte <\/strong>of Twit.TV<\/strong><\/a> is a perfect example.\u00a0 Leo has been doing tech related shows for a long time (I can remember watching him on Screen Savers<\/em>, a long-ago canceled tech-TV show).\u00a0 But on Twit.TV, here and there throughout his broadcast, he endorses products he really likes…and is compensated for it.\u00a0 To the tune of around $1.5 million in 2009 (he claims operating expenses are around $350,000).<\/p>\n

Not bad for just mentioning stuff you really like during a show.\u00a0 But that’s the secret.\u00a0 With video podcasting, you’re not selling stuff.\u00a0 You’re not in people’s faces with some marketing pitch.\u00a0 Instead you’re providing valuable information (for free)…which gives you authority…which gives your word a lot of weight when you do recommend or endorse a product.<\/p>\n

And that’s how money is made with video podcasting.\u00a0 By ensuring your word carries weight.\u00a0 No, you will not get rich overnight…nor will you build an audience that fast either.\u00a0 But keep at it religiously and you will be rewarded on an ever increasing scale.<\/p>\n","protected":false},"excerpt":{"rendered":"

A core component of what I teach inside Web Video University deals with video podcasting.\u00a0 This is where you create episodic videos on a particular topic, containing pure content, and these videos are available to viewers through a number of ways (on-site, via RSS feeds, iTunes, etc.). A lot of people mistakenly look at video […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[401,399,400],"_links":{"self":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/824"}],"collection":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/comments?post=824"}],"version-history":[{"count":3,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/824\/revisions"}],"predecessor-version":[{"id":827,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/824\/revisions\/827"}],"wp:attachment":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/media?parent=824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/categories?post=824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/tags?post=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}