{"id":85,"date":"2008-09-17T10:48:08","date_gmt":"2008-09-17T14:48:08","guid":{"rendered":"http:\/\/webvideouniversity.com\/blog\/?p=85"},"modified":"2008-09-17T10:48:08","modified_gmt":"2008-09-17T14:48:08","slug":"new-video-format-hits-the-web-claims-better-quality-at-half-the-size","status":"publish","type":"post","link":"https:\/\/webvideouniversity.com\/blog\/2008\/09\/17\/new-video-format-hits-the-web-claims-better-quality-at-half-the-size\/","title":{"rendered":"New Video Format Hits the Web &#8211; Claims Better Quality At Half The Size"},"content":{"rendered":"<p>For years, the folks at On2 Technologies have owned the title of &#8220;best video codec&#8221; when it came to Flash video.\u00a0 Their VP6 codec had become the gold-standard and is licensed by Adobe, the makers of Flash.\u00a0 If you produce your web videos using products like Flix Standard, Flix Pro or Adobe Flash Pro\/CS3, you&#8217;re using the VP6 codec.<\/p>\n<p>Then along came H.264&#8230;a format that introduced high-definition video to the web&#8230;where you could get beautiful video at very small files sizes.\u00a0 It&#8217;s a format Flash began supporting about a year ago.<\/p>\n<p>But On2 has just upped the bar again, with the release of their VP8 codec.\u00a0 And with it, they claim you can get better video quality than H.264&#8230;at half the file size.<\/p>\n<p>For you and me, that means we can put even better looking video on the web, while saving a bundle in bandwidth costs (not to mention that users can watch our videos even faster).<\/p>\n<p>I naturally wanted to test things out and see if this &#8220;better quality and half the size&#8221; claim was true.\u00a0 Problem is, the VP8 codec isn&#8217;t available (yet) for use in applications like Flix Pro.<\/p>\n<p>Why is this?\u00a0 It&#8217;s because Flash doesn&#8217;t support VP8 yet.\u00a0 Ouch.\u00a0 That means until Adobe updates their Flash player to support this new format, we&#8217;re all out of luck.<\/p>\n<p>In the meantime, you can get a glimpse of the future by watching a head-to-head comparison of H.264 video vs. VP8 video by <strong><a href=\"http:\/\/www.on2.com\/index.php?599\" target=\"_blank\">clicking here<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For years, the folks at On2 Technologies have owned the title of &#8220;best video codec&#8221; when it came to Flash video.\u00a0 Their VP6 codec had become the gold-standard and is licensed by Adobe, the makers of Flash.\u00a0 If you produce your web videos using products like Flix Standard, Flix Pro or Adobe Flash Pro\/CS3, you&#8217;re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[8],"tags":[10,38,69,68],"_links":{"self":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/85"}],"collection":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/comments?post=85"}],"version-history":[{"count":0,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/85\/revisions"}],"wp:attachment":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/media?parent=85"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/categories?post=85"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/tags?post=85"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}