{"id":911,"date":"2010-02-01T09:21:06","date_gmt":"2010-02-01T13:21:06","guid":{"rendered":"http:\/\/webvideouniversity.com\/blog\/?p=911"},"modified":"2010-02-01T09:21:06","modified_gmt":"2010-02-01T13:21:06","slug":"apple-and-adobe-square-off-over-ipad","status":"publish","type":"post","link":"https:\/\/webvideouniversity.com\/blog\/2010\/02\/01\/apple-and-adobe-square-off-over-ipad\/","title":{"rendered":"Apple and Adobe Square Off Over iPad"},"content":{"rendered":"

In case you haven’t had Internet or television access for about a week, last Wednesday Apple previewed their new tablet device, the iPad<\/a><\/strong>. \u00a0The preview generated ohh’s and ahh’s (from the Apple faithful) and adolescent snicker’s about it’s name (from the Apple critics). \u00a0And of course it also generated much debate as to whether or not people will actually buy the thing.<\/p>\n

But lost in all the noise was a glaring marketing mistake by Apple. \u00a0A mistake that not only garnered the wrath of Adobe, but caused one person to actually file a complaint with the FTC. \u00a0In fact, this mistake was so bad, Apple actually changed their marketing photos\/videos for the iPad…literally overnight.<\/p>\n

What was this mistake? \u00a0Flash<\/strong>.<\/p>\n

The iPad, just the like iPhone and iPod Touch, can’t display Flash files<\/strong> (at least in it’s current pre-production version). \u00a0That means the iPad, \u00a0just like the iPhone and iPod Touch, can’t display about 75% of the multimedia content on the web (um, like your videos).<\/p>\n

Yet, in Apple’s slick marketing videos and photos for the iPad, they showed Flash content from the New York Times<\/em> web site being displayed. \u00a0This, even after Steve Jobs demoed the iPad live…visited the New York Times web site…and all the Flash content showed up only as broken boxes.<\/p>\n

AppleInsider.com<\/a><\/strong> was the first to point this out (with nice screen shots to illustrate).<\/p>\n

Next came Adobe, with a sharp-tongued review<\/a><\/strong> from one of their Flash group managers.<\/p>\n

And that was followed by Paul Threatt<\/strong>, a graphic designer from Atlanta who filed a complaint with the FTC. \u00a0In his complain Paul states:<\/p>\n

In several advertisements and images representing the Apple products in question, Apple has purposefully elected to show these devices correctly displaying content that necessitates the Adobe Flash plug-in…this is not possible on the actual devices…and Apple is very aware of that fact. Despite the controversial lack of support for Adobe Flash on these devices, Apple has elected to depict these correctly utilizing the Flash plug-in. This constitutes willful false advertising and Apple’s advertising practices for the iPhone, iPod Touch, and the new iPad should be forcibly changed.<\/p><\/blockquote>\n

The result?<\/strong> Overnight, almost by magic, Apple changed their marketing photos and videos for the iPad, so Flash-based content is no longer displayed in those advertisements.<\/p>\n

Which leads to maybe the biggest question of all<\/strong>…would you buy an iPad, if just like the iPhone and iPod Touch, it doesn’t support Flash files?<\/p>\n","protected":false},"excerpt":{"rendered":"

In case you haven’t had Internet or television access for about a week, last Wednesday Apple previewed their new tablet device, the iPad. \u00a0The preview generated ohh’s and ahh’s (from the Apple faithful) and adolescent snicker’s about it’s name (from the Apple critics). \u00a0And of course it also generated much debate as to whether or […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[435,434,436],"_links":{"self":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/911"}],"collection":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/comments?post=911"}],"version-history":[{"count":6,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/911\/revisions"}],"predecessor-version":[{"id":919,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/911\/revisions\/919"}],"wp:attachment":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/media?parent=911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/categories?post=911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/tags?post=911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}