{"id":938,"date":"2010-02-05T13:50:52","date_gmt":"2010-02-05T17:50:52","guid":{"rendered":"http:\/\/webvideouniversity.com\/blog\/?p=938"},"modified":"2010-02-05T13:50:52","modified_gmt":"2010-02-05T17:50:52","slug":"new-study-says-25-of-viewers-bolt-when-seeing-video-ads","status":"publish","type":"post","link":"https:\/\/webvideouniversity.com\/blog\/2010\/02\/05\/new-study-says-25-of-viewers-bolt-when-seeing-video-ads\/","title":{"rendered":"New Study Says 25% of Viewers Bolt When Seeing Video Ads"},"content":{"rendered":"<p>A new study by video analytics firm <strong>TubeMogul<\/strong> reports that 1 out of every 6 viewers won&#8217;t even bother to watch a video if it&#8217;s preceded by a video ad. \u00a0The numbers get even worse for newspaper and magazine web sites, where 1 in every 4 viewers will click away from a video, if a video ad appears first.<\/p>\n<p>TubeMogul performed the study by examining 1.8 million video streams over a 48-hour period.<\/p>\n<p>As bad as these numbers sound, <strong>Hulu<\/strong> also did a study recently where they let viewers choose whether they wanted ads to appear before a video or during a video. \u00a0Viewers chose ads before a video by a margin of 2 to 1. \u00a0In other words, if people want to see ad&#8217;s in videos at all, they want to see them at the beginning.<\/p>\n<p>Personally, I think part of the issue is video ad length. \u00a0Most video ad&#8217;s run 30 seconds long&#8230;and that&#8217;s an awful long time to wait just so you can watch a two-minute video (after all, TubeMogul has also reported that 81% of viewers bolt if a video even stops to buffer). \u00a0<\/p>\n<p>But that&#8217;s my opinion. \u00a0Want to share your opinion? \u00a0Then vote below:<\/p>\n<p><script language=\"JavaScript\" src=\"http:\/\/www.micropoll.com\/akira\/MicroPoll?id=232232\"><\/script><noscript><\/p>\n<div><a href=\"http:\/\/www.micropoll.com\/akira\/mpview\/815003-232232\">Click Here for Poll<\/a><a href=\"http:\/\/www.questionpro.com\" title=\"online survey\">Online Survey<\/a><BR><a href=\"http:\/\/www.surveyanalytics.com\/enterprise-feedback-management.html\" title=\"Enterprise Feedback Management\">Enterprise Feedback Management<\/a><BR> | <a href=\"http:\/\/www.micropoll.com\" title=\"Website Polls\">Website Polls<\/a><BR> | <a href=\"http:\/\/www.contactpro.com\" title=\"email marketing\">Email Marketing<\/a><BR><BR> | <a href=\"http:\/\/www.ideascale.com\/\" title=\"crowdsourcing software\">Crowdsourcing Software<\/a><BR><a href=\"http:\/\/www.micropoll.com\/akira\/MicroPoll?mode=html&#038;id=232232\">View MicroPoll<\/A><\/div>\n<p><\/noscript><!-- END MICROPOLL JAVASCRIPT CODE --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new study by video analytics firm TubeMogul reports that 1 out of every 6 viewers won&#8217;t even bother to watch a video if it&#8217;s preceded by a video ad. \u00a0The numbers get even worse for newspaper and magazine web sites, where 1 in every 4 viewers will click away from a video, if a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[19],"tags":[441,66,173,442],"_links":{"self":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/938"}],"collection":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/comments?post=938"}],"version-history":[{"count":8,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/938\/revisions"}],"predecessor-version":[{"id":946,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/posts\/938\/revisions\/946"}],"wp:attachment":[{"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/media?parent=938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/categories?post=938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvideouniversity.com\/blog\/wp-json\/wp\/v2\/tags?post=938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}