As a follow-up to my post last Friday, where I covered news of video sharing site Veoh slashing their workforce by 36%, comes news about YouTube, the 800 pound gorilla in the market (Google owned YouTube is responsible for approximately 41% of all video streams on the Internet). While Google has admitted that YouTube has [...]
Anyone involved with marketing on a daily basis tends to become a student of psychology. And those of us buried in the deeper levels of direct response marketing tend to be serious students of psychology. In my experience (and opinion) psychology gets broken down into two categories; clinical psychology and street psychology. Clinical psychology is [...]
Last week, YouTube (and Google) announced the introduction of a new marketing service on YouTube…called YouTube Sponsored Videos. What is it? Well, it’s a lot like Adwords for video. Here’s how it works: You produce a video that promotes your product or service. You go to YouTube Sponsored Videos and bid on keywords. When someone [...]
I read Seth Godin’s books and am a frequent reader of his blog. If you’ve never heard of Seth…or his blog…you can learn about Seth here. A few month’s back, I ordered Seth’s newest book, called Tribes. Actually, I pre-ordered it because it hadn’t been published yet. About two days ago, I received the book [...]
Let’s say you’ve created a video info-product. A video where you teach people how to run faster. Or how to jump higher. Or how make their kid’s behave. Or how to do yoga. Now you want people to buy your video…either on DVD or through electronic download. There are lots of ways to do both [...]
