Here’s another example of how creative thinking…coupled with web video…can produce a product that never before existed (or a new product that piggybacks off of an existing one).
Take for example the dictionary. It’s always been a big book sitting on a shelf somewhere in our home, a classroom or a library. It has advanced into software forms we can install on our computers or access via the Internet.
But what would happen if you made a user-generated dictionary based on web video?
Well, you’d get a lot of traffic and gain a lot of popularity…fast. That’s what happened with Wordia, a site that allows anyone to submit a video defining a word.
Here’s how it works. You go to Wordia.com, you search for a word, you discover there is no video for it yet, you produce a video defining the word and you become the “star” for that word.
Pretty simple concept, huh? Well, it’s also turning out to be wildly popular.
But don’t think you can go there and submit a video in the hopes of marketing your company. That’s not what Wordia is about. At best, your video will become popular and you’ll gain 15 minutes of fame.
The bigger point here are the words I used at the top of the post; “creative thinking”. You see, there are no rules when it comes to web video. And while most people are stuck trying to copy what’s already been done, there are others who are creating entirely new products and businesses, using nothing more than video and creative thinking.
Maybe that sounds cliche…that a single idea…and web video…can launch a business. But I’m proof…this entire web site was started with nothing more than, you guessed it, an idea.