Cisco Systems just published a new white paper analysis…and in it they predict that web traffic will quintuple by 2013…driven largely by video.
Right now, web video makes up about one-third of Internet traffic. But within four years, that number is expected to swell to 60%.
And once you figure in ALL the ways video is consumed…on the television, video on demand, peer-to-peer and the Internet, it’s predicted that video will account for 91% of all Internet traffic.
That’s a big number…but people like their video. After all, there’s a very human reason why newspaper and book sales continue to dwindle…while web video and television consumption continues to rise; most people prefer watching over reading.
To read the full Cisco white paper (will all the detailed statistics), just click here.