Much has been made about the fact that user-generated video sites (like YouTube) have had a hard time earning money. Many have even gone out of business in the past year or so because of this.
But like with anything else, for every story of failure there is an equal story of success.
Take the web site ExpoTV.com for example. They feature user-generated video. But they do it with a twist. All of their user-generated videos are product reviews…everything from washing machines, to books, to cameras, to juicers and beyond.
The site was launched in 2005 and only had around 2,500 user-generated videos in the first year. Today they have over 300,000 video reviews (and 17 employees).
There are also making money…and plenty of it…by placing product linked ads in their videos, as well as other targeted on-site advertising. And all through video content that other people generate for them.
It’s a good testament as to what can happen when you couple the power of video, with the power of other people’s opinions.
Here’s a link to ExpoTV’s site. And below is one of their typical user-generated video product reviews:
See all Vacuums & Floor Care reviews at Expotv