A new study by video analytics firm TubeMogul reports that 1 out of every 6 viewers won’t even bother to watch a video if it’s preceded by a video ad. The numbers get even worse for newspaper and magazine web sites, where 1 in every 4 viewers will click away from a video, if a video ad appears first. TubeMogul performed the study by examining 1.8 million video streams over a 48-hour...
New Study Says 25% of Viewers Bolt When Seeing Video Ads
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