comScore has released the latest online video statistics as of April 2010. YouTube is still the 800 pound gorilla in the market, getting around 40-ish% of all online video views. So no surprises there. But that’s what happens when 26 hours worth of videos are uploaded to a site every minute. The newcomer Vevo.com did make a splash however. Started in just December 2009, the music video site received about a quarter of all web video views.
Other notable statistics include:
- 178 million U.S. Internet users watched video during the month
- That’s 83.5% of all U.S. Internet users
- The average YouTube viewer watched 96 videos
- The average Hulu viewer watched 24.7 videos…at an average of 2.5 hours per viewer
- The average duration of videos watched was 4.4 minutes. Still pretty short, but about double the length of statistics from previous years.