The average person watches around 5 hours of TV each day and YouTube wants to capitalize on that market with a new feature called Leanback. You see, the average person only watches about 15 minutes of YouTube videos a day and Leanback is designed to bump that number up. How? By playing an endless stream of individual videos, one after another, without the viewer having to do anything but watch.
As YouTube explains, if television had to ask you every 2-5 minutes what you wanted to watch next, people wouldn’t watch it 5 hours a day. So the thought process is by Leanback automatically playing videos for you…without you having to decide every 2-5 minutes what you want to watch next…you’ll stay on YouTube longer.
Of course TV features professionally produced programming with shows lasting 30 or 60 minutes (or longer)…not user-generated shows that last 2-5 minutes. That means it’s impossible to predict how Leanback will fare. But you’ve got to give YouTube props for at least testing something different…as so many companies/businesses/individuals seem unwilling to test anything.
If you want to check out Leanback, you can do so by clicking here (you’ll need a YouTube account).