According to the market research firm Strategy Analytics, the Apple iPad owned 95.5% of the tablet market up until the 4th quarter of 2010. Android owned a meager 2.3% of the market. But in the 4th quarter of 2010, things changed dramatically.
That’s when, among other devices, the Android-based Samsung Galaxy was released. The result was a big drop for the iPad and a big boost for Android…for the 4th quarter 2010, Apple iPad owned 75.3% of the tablet market to Android’s 21.6%. For all of 2010, it was 84.1 Apple iPad and 13.1 Android.
But numbers can be funny. Around 100,000 Android-based tablets had shipped up until 4Q 2010. But in 4Q 2010, over 2 million shipped. And you’d think that took a bite out of iPad sales. It didn’t. Just it’s marketshare. Apple actually sold more iPads in 4Q 2010 (7.3 million) than they did in 3Q 2010 (4.2 million).
In other words, a lot more people are buying tablet devices…overall. In fact, it’s estimated that 17 million tablets shipped in 2010 (14 million of those being iPads). And for 2011, it’s estimated that 44 million tablet devices will ship. So the question is, are you videos optimized for these devices?