For about a year or so I’ve been warning marketers not to rely exclusively (or heavily) on video sharing sites to get their message out. All of these sites are losing money…none of them have found a way to become profitable…and they can’t keep operating in the red forever.
That means without notice they can just disappear…taking your traffic with them.
Over the past year there have been reports of layoff’s, reorganization and even outright closings of some of this sites. Now comes news that one of the bigger players, Veoh, may be the next to fall. This is significant because Veoh is backed by some powerful forces; former Disney CEO Michael Eisner and Goldman Sachs.
Peter Kafka of All Things Digital broke the story…and you can read his full article here.