One of the major benefits of web video is that it levels the playing field…it gives the “little person” the power to achieve what could not have been achieved otherwise.
A while back I did a post about how a guy fought back by using web video after his guitar was damaged by an airline. And now here’s more proof of this same principle at work.
Ann Minch was livid at Bank of America. They had raised the rate on her credit card from 12.99% to 30%. She called to complain but got nowhere…even though she had been a customer in good standing for 14 years.
So she put a video on YouTube complaining about Bank of America (a fairly nasty video at that). It went viral. And it got the attention of Bank of America’s top brass. They contacted her and offered to reduce her rate to 16.99%. She countered that Bank of America is receiving federal money at 0% interest, so they’d still be making plenty of money off her at her original rate…12.99%. Bank of America ultimately caved and restored her original interest rate.
The moral? Like I said, web video levels the playing field and gives an anonymous person or the smallest of businesses equal footing on the web. The video from Ann Minch that got the attention of Bank of America is below:
Hi nto All
My PC worked not correctly, too much errors. Please, help me to fix buggs on my PC.
My operation system is Windows XP.
Thanks,
Buchthurota