About 3 weeks ago I did a post about TV pitchman Bill Mays and how the corporate world (think Madison Avenue) is now starting to incorporate direct response principles into their advertising campaigns. Ever since I made that post, about 26% of the traffic coming to this blog was generated by “Billy Mays” related searches. And this is a good example of how new media marketing works...
New Media Marketing: It’s About Street Smarts, Not Book Smarts
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