AuthorDave

YouTube Sponsored Videos: Adwords-Like Advertising Comes To YouTube

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Last week, YouTube (and Google) announced the introduction of a new marketing service on YouTube…called YouTube Sponsored Videos. What is it? Well, it’s a lot like Adwords for video.  Here’s how it works: You produce a video that promotes your product or service.  You go to YouTube Sponsored Videos and bid on keywords.  When someone on YouTube does a search based on those...