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How MTV Increased Their Web Video Viewership By 88%

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In a lesson for anyone doing video online, MTV reports they nearly doubled the viewership of their MTV news videos between 2008 and 2009. How did they do it? They made their videos shorter.  For example, instead of offering long video interviews with celebrities or musicians, they chopped those interviews into multiple, bite-sized segments.  And viewership skyrocketed. Why? Because people prefer...