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Keep Your Videos Short If You Want To Keep People Watching

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Although web video has grown at a dizzying pace, one statistic has always held steady; the shorter your video, the more people who will watch it from beginning to end. And the ideal length for web videos, statistically, has always been around 2 minutes.  Go beyond that and viewership drops dramatically.  For example, Tubemogul reports that on video sharing sites, 53% of viewers are gone after the...