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Does The Size of Your Mailing List or The Number of Friends You Have On Social Networking Sites Really Matter?

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Many people have an obsession over the number of subscribers they have on their mailing list, the number of people they have subscribed to their blog or the number of friends they have on social networking sites. But do these numbers really matter? Marketing guru Seth Godin says no.  He recently caused a bit of a stir by posting a video on his blog explaining why having a large number of friends...