Turner Broadcasting, which owns stations like TBS and TNT, recently ran a little test. They wanted to see how online viewer’s of their shows reacted when presented with a handful of video ads versus a slew of them. Turns out, both groups react about the same. They tested 30 and 60 minute shows. On one side of the test, viewers had to watch about a minute of video ads. On the other side...
New Report Says We Are All Cool With Video Ads
N
