Web Video Production – The New Goldrush?


Lost in all the hoopla of online video, the stories of new celebrities being “discovered” and entrepreneurs banking million dollar deals from 2-minute video clips…is the fact that there are a lot of businesses out there who want to start using online video…and…who are desperately looking for people who can make those videos for them.

In fact, although I only occupy a tiny speck in the world of web video, I routinely have to turn down unsolicited offers to make videos because my schedule just won’t allow it (a situation I’m in the process of trying to rectify).

But the bigger point is that when it comes to web video production (making videos for people), the demand far out paces the supply.

And the money’s not bad either. At the pro-end, the typical fee for producing 60 seconds of web video for a client is $3,000. And at the beginner level, you can expect to earn around $300 for every 60 second video you produce. With a little experience under your belt, you should be able to quickly raise your fees.

So where you can you find clients? If you’re just starting out, all the usual places like elance and guru. Running Google Adwords ads can help you land clients too. If you do good quality work, trust me, the word will spread and you’ll start having people approach you out of the blue.

Also keep in mind that 99% of the time your clients will be in another part of the country or world, so it’s a job you can perform in your own home.

There’s a lot more I can say…but I don’t want this to start sound like some cheesy “business opportunity” ad…so if you’d like me to write more about it, just let me know.


  • Dave.
    I would be interested in reading more more about this. I can see the opportunity in video and am already subscribed to your University hoping to be able to produce quality videos fairly soon.
    I find your work really good and look forwards to more of your videos, both as a viewer and as a potential producer.

  • Yep – that would be brilliant Dave.

    Your content is “magnifique” (I’m watching the Tour De France as I write this). It’s easy to follow, even if you’ve got no idea.

    The resource section alone in your course is gold.

    I think you should release that sort of information only to your (non public) paying clientele – to encourage people to join your service…



  • I would also be interested in learning more, and like Dave above, I think the information should be limited to those who go to Video College at WVU.

  • Just an FYI to everyone. A new course is in the works…detailing how to join the “web video goldrush”…by making videos for other people.

    I’ll post more details as they become available. But just so you know, it is something in progress (even as I write this).

  • Dave,

    Do you have any timescales for when the new course will be available?

    I am on Week 4 of your current course which is excellent!


  • Mike,

    Hopefully I’ll have something available in August (at least that’s what I’m shooting for).

    If anyone has any specific items they’d like covered in the course, please leave a comment and let me know.

    Thanks – Dave

  • Dave,

    Based on my experience so far with WVU, I trust that whatever you put in the course will be great.

    Now that we’re in August I am even more curious about when you may be releasing it.

    I don’t know if it’s too late to talk about topics, but I would like to hear the pros and cons about going after local business vs. nationwide business.

    And, maybe how to attack each. I guess elance, etc. is one way, but I am not a fan of offering my services to the lowest bidder.

    The “lowest price” as a business model is never a good idea.

    I am excited to hear more about this course. Any plans to do an Advanced Web Video course? Maybe cover Ultra 2 and green screen, or just more advanced video editing.

    I have to think there is still enough to cover that would fill an Advanced Course.

  • I, too, am a former Marine (PAO 1991-2003). I now own WolfLab Productions in Indianapolis. I can agree wholeheartedly to this approach. I make a living fuill time off 60-second Web ads. I’ve done more than 200 locally. not so sure about production off-site, unless you’re just doing still photos or using their provided video. That’s risky if you really want to do a quality job for your client. If you seek it, there’s plenty of work right under your nose. Semper Fi, brother!

  • The trick is documentary-style relaxed “tours” of the biz – not scripted and canned and no need to be flashy with graphics – just the owner talking candidly about his business and what makes him unique – like you were sitting in a bar together. It’s candid, authentic, relatable to the average Joe and devoid of the hype and flash that so many people are sick of.. Just tell a good story with strong visuals and they will reap the benefits from it. And you will get referrals coming out of the wood within weeks or even days.

  • Dave!
    I am very interested in reading more about this. I am from Lima Perú
    and I have a web video production company. You can ckeck our work in wwww.lapeca.pe I am starting in this business so I would love to learn much more!

    thank you!

  • Just discovered this website a few weeks ago. This is something I’m trying to persue as a career change BUT, now it’s as if everyone & their brother are getting into online video marketing. I’m planning to start out doing video tours for real estate but it seems that’s almost as difficult finding work as starting out doing legal videos. The field I’ve been in for 28 years (h.i. contractor)is saturated with guys looking for work, won’t get better until the housing market improves, which is years away. Dave started this thread almost 3 years ago – I’m curious to know if the ‘goldrush’ opportunity still exists today, in this economy.